Swineflu

In Finland we have H1N1- swineflu at its worst. Before our epidemia it was on the other side of world (Australia).

In Australia grows a eucalyptys tree. It can use as a medicine. Maybe we can use it to help our flu.

About eucalyptys.

Here you can see how swineflu travels:

Has swineful has any PR works?

-pirjo-

PR literature in Australia

Dear Bloggers,

Winter has come. We have snow and it's cold outside.
We don't want to go out so we are happy that we have internet, television, mobile phones, books ...

I found a interesting inquiry ("Valitut Palat, August 2009")which has been made about: "What of these you would give up? Television, mobile telephone or internet?

Answers get from 12 countries and most of them answered: Television. (Australia 44 % and Finland 47 %)

What this result tell to us?
What chanel we choose when do PR works?

Here some books to read about Public Relations in Australia.

1. Australian & New Zealand Public Relations Manual

"This book is the definitive text for students and practitioners. The Australian and New Zealand Public Relations Manual is a must-read and required reference for anyone interested in public relations"
Annabelle Warren, National President,
Public Relations Institute of Australia.

2. Public Relations Writing In Australia

"Writing clearly, fluently and with meaning is surely PR's most basic essential..."
Tracy Jones, National President, PRIA (Public Relations Institute of Australia).
Eric White founded Eric White Associates in 1947, which was the first major PR consultancy in Australia.

-pirjo-

Small guys on big planes

Hobbits. Know'em? Like'em? Seen'em in the movies? Would you use them for PR or promotional purposes?

This is old news, but let's have a look anyway (and let's favor NZ at Australia's expense for a moment). Air New Zealand had Frodo and Sam pictured on one of its Boeings way back when Lord of the Rings was a new and exciting film trilogy as a big marketing effort.

My first question would be "Hmm, does this sort of promotion benefit most Air New Zealand or the film-makers?". Then I read the article that I just linked and came to the conclusion: neither.

Not to underestimate the profits made by Peter Jackson & Co. or Air NZ, Elijah Wood and Sean Astin depicted on a huge aeroplane is a gargantuan boost to New Zealand tourism. That's who wins most here, relatively speaking. That is, if you ask me.

It's interesting how a godsend like this can provide free and "easy" material for promotion. Well, at least if you don't quickly get sick of the film and all things involved therein.

Tuomas