Australian agencies have been slow taking up the practice of blogging for their own business.
Only one quarter of members of the PR industry group, the Registered Consultancies Group (RCG) have a company blog. But blogging allows so much freedom of expressions. I believe good communications has to encompass more than words. There are so many elements to an experience, that’s why I love social media, we can develop and share our opinions, images, videos, experiences, friendships, networking and more.
The RCG is part of the PRIA, Public Relations Institute of Australia,
http://www.pria.com/.They seek to provide professional standards on consultancy operations for PR agencies.
"Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream."John Berger, Ways of Seeing, 1980.
Written by Jitske :)
