A few numbers from Down Under

I'm looking out my window. It's dark and cold outside in good ol' Jyväskylä. I wouldn't mind a spot of the Australian sun and heat right about now. Heck, I'd even swap Olvi for Fosters and ice hockey for rugby while we're at it.

Besides, looking at some figures of the Australian PR industry, I can think of worse places for a man to be professionally - as well as personally - speaking. First major consultancy established in 1947, revenue of more than $1 billion per annum, the industry employs up to 14,000 people... so not bad. But alas, some things are familiar o'er there as well: journalists don't trust you.

Tuomas


Oh, and P.S.:

If I was down to my last dollar, I'd spend it on public relations.
- Bill Gates

Feminization of Public Relations

As you can see our group consist of 4 women, 1 man. And even I can with my “excellent” mathematics skills calculate that it makes 80 % females. Surprisingly (or not) this is exactly the same number as females working in PR field in Finland.

If this group consisted of PR student from Australia or from New Zealand, would “only” 3/5 be women. In both countries approximately 60% of PR practitioners are women.

The situation in Australasia hasn’t though always been like that; public relations was practiced mostly by male journalist in the 1950s, when the profession was born. But as one can read in the Global Public Relations Handbook (by Sriramesh and Vercic) the future PR practitioner in Down Under will be a woman that has a relevant education for the job.

Women who seek to be equal with men lack ambition. - Timothy Leary

-Akki-