Promised land for PR pro's?

Press officer.
Executive assistant.
In-house journalist.
Media relations specialist.
External relations director.
Corporate affairs consultant.
Business communications manager.
Corporate communications manager.

Pick the title that attracts you. Skip the university and scat down under.

Ditto titles are all given or adopted job descriptions for public relations practitioners in Australia. In this country of contrasts anyone is able to use the title of public relations consultants and profit from it. No matter what kind of education, experience or understanding of ethics they have.

So why do we spend hours and hours studying this field?

Why wouldn't we just pack our bags and join the constantly mounting flow of backpacking in this "promised land"? Maybe in few years we would find our place in the country's diverse PR field and could finally leave the irritating cherry tomato picking.

written by S.