Briefly PR nowdays

Relationship between New Zealand and Australia can be seen as a “friendly rivalry” for example in sporting contests. But there is cooperation in Public Relations, which is seen as joint conferences and the frequent interchanges among practitioners of the two countries. Also the practitioners from both countries often find themselves working for the same global companies. The presence of these consultancies ensures that the standard of public relations in New Zealand and in Australia reflects international best practice, whereas competition from local providers ensures that pr is adapted to fit local circumstances and priorities.

Practitioners from both countries face similar professional issues. One of these- technology- has been alluded already in the previous writings. Also professional codes of ethics and professional practice are topics that have been out on both countries.

source
Sriramesh: The global public relations handbook, pages: 121-127

Written by Sanna

Little about PR's history

Public relations have evolved in remarkably similar way in New Zealand and Australia. Profession began in both countries when journalist, mostly men of course, began to conduct media relations on behalf of organizations and clients. In New Zealand this happened around year 1954 and in Australia around 1947-1949.

Australia and New Zealand were quite isolated from other countries at the beginning of their PR evolution. That has been one of the reasons why the pioneering public relations practitioners decided to circulate whatever books or papers they had among members of group. They also seek information actively, particularly from USA and Europe, because they were seen to be leading the development of the field of public relations. However, because of the isolated location, it was difficult to get hands on these newspapers and other publication. It could take months for releases to arrive by sea to Australia and that’s why they were often out of date when distributed.

First airmail and later technologies, including internet, email, databases, mobile telephones and personal computers have all had a significant impact on the development of public relations in Down Under. Internet has offered instant access not just for information but also to professional networks for geographically isolated New Zealand and Australia.

source
Sriramesh: The global public relations handbook, pages 121-124

Written by Sanna

And still some social media

As it seems like we all love social media as facebook and blogs.

Here is a youtube video in which the use of social media as a tool to encourage people to visit a nation (Australia) is discussed. I found it quite interesting.

The public relations in the field of tourism should also be seen as more than just brochures and advertisements.

-Akki-