Briefly PR nowdays

Relationship between New Zealand and Australia can be seen as a “friendly rivalry” for example in sporting contests. But there is cooperation in Public Relations, which is seen as joint conferences and the frequent interchanges among practitioners of the two countries. Also the practitioners from both countries often find themselves working for the same global companies. The presence of these consultancies ensures that the standard of public relations in New Zealand and in Australia reflects international best practice, whereas competition from local providers ensures that pr is adapted to fit local circumstances and priorities.

Practitioners from both countries face similar professional issues. One of these- technology- has been alluded already in the previous writings. Also professional codes of ethics and professional practice are topics that have been out on both countries.

source
Sriramesh: The global public relations handbook, pages: 121-127

Written by Sanna