Press officer.
Executive assistant.
In-house journalist.
Media relations specialist.
External relations director.
Corporate affairs consultant.
Business communications manager.
Corporate communications manager.
Pick the title that attracts you. Skip the university and scat down under.
Ditto titles are all given or adopted job descriptions for public relations practitioners in Australia. In this country of contrasts anyone is able to use the title of public relations consultants and profit from it. No matter what kind of education, experience or understanding of ethics they have.
So why do we spend hours and hours studying this field?
Why wouldn't we just pack our bags and join the constantly mounting flow of backpacking in this "promised land"? Maybe in few years we would find our place in the country's diverse PR field and could finally leave the irritating cherry tomato picking.
written by S.
All good things have to come to an end
16 years ago
Interesting start to the blog :)
ReplyDeleteHopefully it is understood as a sarkasm so that we will still find people in our course on Thuesday..=)
ReplyDeletePR in Australia seems interesting so welcome also later in our blog to find out some unknown views (and maybe also some informational stuff) about public relations in Australia.
Here is some links to find out about for a start:
PR institute of Australia http://www.pria.com.au/
PR institute of New Zealand
http://www.prinz.org.nz/
Interesting articles and information on the latest developments and thinking in PR (in Australia): http://www.prinfluences.com/
-syp-
I liked your first posting a lot! For me it shows a good sense of humour and also makes me curious about what's gonna follow. I'll keep following your blog :)
ReplyDeleteThanks Tiiu! =)
ReplyDelete-syp-
Skilfully written - nice to read! :D
ReplyDeleteBut to be honest, here in Finland there are chiefs and managers of communication, who are ex-journalists, who might not even have any proper journalistic education. And one can establish a communication business or consultancy, "No matter what kind of education, experience or understanding of ethics they have".
I agree what Aleksi said about situation in Finland. Unfortunately Finland is so small country that sometimes it feels like that more important thing than a good education is to have good and useful relationships. That seems to be the best way to be employed and move ahead in your career.
ReplyDeleteIt will also help if you have a well know surnime, that people automatically would connect you to someone "important".. I have such a rare surnime, that even my parent's have to think who I am related to.. =)