Feminization of Public Relations

As you can see our group consist of 4 women, 1 man. And even I can with my “excellent” mathematics skills calculate that it makes 80 % females. Surprisingly (or not) this is exactly the same number as females working in PR field in Finland.

If this group consisted of PR student from Australia or from New Zealand, would “only” 3/5 be women. In both countries approximately 60% of PR practitioners are women.

The situation in Australasia hasn’t though always been like that; public relations was practiced mostly by male journalist in the 1950s, when the profession was born. But as one can read in the Global Public Relations Handbook (by Sriramesh and Vercic) the future PR practitioner in Down Under will be a woman that has a relevant education for the job.

Women who seek to be equal with men lack ambition. - Timothy Leary

-Akki-

Articles

Inspired by Jitske's text, I found an interesting page, where is different articles and writings about Australian PR and business communication etc.

Here is writing about social media and Australian PR companies which relates to Jitske's blogpost.

-syp-

PR Agencies

Australian agencies have been slow taking up the practice of blogging for their own business.

Only one quarter of members of the PR industry group, the Registered Consultancies Group (RCG) have a company blog. But blogging allows so much freedom of expressions. I believe good communications has to encompass more than words. There are so many elements to an experience, that’s why I love social media, we can develop and share our opinions, images, videos, experiences, friendships, networking and more.

The RCG is part of the PRIA, Public Relations Institute of Australia, http://www.pria.com/.They seek to provide professional standards on consultancy operations for PR agencies.

"Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream."
John Berger, Ways of Seeing, 1980.

Written by Jitske :)